Have you heard about Art Deco? Art Deco is a design style that arose in the early twentieth century. This style continues to have an impact on the design world to this day.
This style emerged as a result of an exhibition held by the Paris art community. This exhibition featured a lot of artwork. Everything, from the metalwork to the interior design, looked fresh in a modern way. Its aim was to introduce and strengthen decorative art as a recognized type of art among the public and media. As a result, one of the most influential design movements in history emerged: Art Deco.
Art Deco is often used in architecture, graphics, and fashion design. This style radiates a glamorous vibe that suits a variety of design requirements. Because of its lavish architectural design, Art Deco was able to capture the elegance and creativity of the Empire State Building era.
So, what makes Art Deco so interesting? This article will delve deeper into its history and the creation of Art Deco. We will also discuss why Art Deco has had a significant impact on today’s design world. Without further ado, let’s jump right into it!
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When talking about history, the first thing that came to mind was, “When did Art Deco start?” Art Deco began in the early twentieth century, specifically from the 1920s to the 1930s. This style appeared during the 1925 Exposition Internationale des Arts Décoratifs and Industriels Modernes in Paris.
At that time, many artists throughout France joined this exposition. These artists joining were from many fields, including jewelers, graphic designers, painters, architects, and fashion designers. The artworks showcased things that were not only practical, but they also had beautiful, decorative designs.
In reality, Art Deco was once almost forgotten, and its popularity started declining in the middle of the twentieth century. However, this style began regaining its name in 1966 when the renowned architect, Le Corbusier, wrote an article entitled 1925: Arts Déco. The article talked about the distinctness and the glory of the Art Deco style. This later made people once again feel interested in the style.
Art Deco’s appeal grew after it was featured in the retrospective exhibition Les Années ’25: Art Deco / Bauhaus / Stijl / Esprit Nouveau. However, Bevis Hillier’s 1968 book Art Deco of the 20s and 30s cemented the Art Deco style’s status as an iconic design trend.
Art Deco is one of many vintage styles known for its elegant, symmetrical, and expensive appearance. This style emerged in the 1920s to 1930s and was often used in many fields, such as architecture, fashion, and interior design.
Art Deco design is a popular design style we can utilize in posters or logos to create a modern, luxurious, and elegant look. The characteristics of this style are its sharp lines, geometrical shapes, chevron motifs, symmetrical patterns, and bold colors.
Art Deco design appears sophisticated because it incorporates characteristics influenced by the growth of industry and the art world. This style combines a sophisticated, stylish, and futuristic vibe with a cubist shape, making it timeless even in the modern period.
The following are some characteristics of the Art Deco design elements utilized in graphic design:
Clean lines, sharp edges, and machine-inspired designs are typical of Art Deco design. As a result, the typography used in this sort of design is often sans-serif typefaces with geometrical shapes, giving the design a dramatic and expensive appearance.
Geometrical patterns like zig-zag, chevron, and other symmetrical shapes give a dynamic and energetic vibe. We can utilize this pattern in walls, logos, or graphic decoration because of its neat yet appealing look.
This style relates a lot with colors like gold, black, red, dark blue, and other metallic colors. Gold and black can give a modern and luxurious feel, whereas red and dark blue present a brave and powerful vibe. This color combination can definitely attract attention and create a lavish appearance.
Figurative illustrations in Art Deco might take the form of a human posing elegantly and energetically. We can typically find this sort of image on movie posters and advertisements. This style is minimal yet appealing because it uses sharp lines and beautiful curves to give a design a modern and progressive feel.
Art Deco, despite its century-long history, maintains its prominence in design due to its unique blend of uniqueness and versatility. As a style prioritizing aesthetics, sophistication, and modernity, its enduring popularity can be attributed to the following key factors:
For a truly timeless visual identity, Art Deco’s enduring style is the winner. Its combination of sharp geometry, bold colors, and modern elegance ensures a design that will never become dated.
One of Art Deco’s primary appeals lies in its ability to integrate classic and modern elements into a cohesive design.
This combination renders Art Deco design highly suitable for application in various design contexts, from print media to the digital sphere.
In today’s digital landscape, designers are increasingly integrating Art Deco elements into their modern creations, including logos, packaging, posters, and digital media. Art Deco design not only maintains its importance within classical art but is also actively employed to cultivate an impression of exclusivity, modernity, and professionalism.
Art Deco design plays a crucial role in creating designs that are not only interesting but also radiate luxury, professionalism, and beauty. Numerous brands and companies, including luxury hotels, premier fashion brands, and innovative technology firms, utilize Art Deco elements to build a strong visual identity.
In conclusion, as a design style that continues to endure and evolve, Art Deco provides a wealth of inspiration for designers across various fields. Whether in graphic design, architecture, or fashion, the beauty of Art Deco always succeeds in evoking an aura of glamour.
By understanding its history, unique traits, and importance in modern design, you can more readily adapt Art Deco elements into your design projects. Therefore, do not be afraid to explore and experiment with this design style.
